State how you evaluated it
Explain whether you tested the product, used a trial, or researched public documentation. Record the version, date, and tasks when relevant. A researched overview can be useful, but it should not sound like firsthand experience. Do not invent screenshots, test results, customer reviews, or ratings.
Use criteria the reader cares about
Compare setup effort, everyday tasks, limitations, support options, and total cost. Match the criteria to the reader. A solo blogger may care more about a simple workflow than enterprise permissions. Show both strengths and drawbacks instead of writing a list of promotional features.
Explain alternatives
Describe who should choose another option and why. Compare equivalent plans and features. Check current pricing at the official source and date any quoted amount. Avoid calling a product the best unless you state the criteria and have evidence for that judgement.
Disclose the relationship
Explain any commission or other commercial connection near the recommendation in plain language. Keep the review independent of commission size. Google recommends original evidence and meaningful comparisons in review content. Link to the official documentation so readers can verify changing details.
Your next step
A review should explain the decision and its evidence, including reasons not to buy.