WordPress & Websites
Kadence vs GeneratePress: a decision checklist
Compare the workflow you need instead of chasing a universal winner.
A little more know-how.
Find a subject, follow a question, and make your next step a little clearer.
All subjectsWordPress & WebsitesBlogging & ContentSEO & SearchSocial MediaPaid AdvertisingEmail & AutomationAnalytics & Strategy
WordPress & Websites
GeneratePress for an editorial site: a research overview
Questions to ask before building a learning publication.
WordPress & Websites
Kadence for a content website: what to evaluate
A researched overview for bloggers choosing a WordPress theme.
Analytics & Strategy
Write a campaign report that explains what to do next
A simple framework for results, limitations, and actions.
Analytics & Strategy
Choose marketing KPIs that support a decision
Separate business outcomes from the metrics that explain them.
Email & Automation
Map an automation before choosing the software
Define the trigger, actions, exceptions, and ownership first.
Email & Automation
Plan a helpful three-email welcome sequence
Make a new subscription useful from the first message.
Paid Advertising
A landing page checklist for better enquiries
Make the offer clear and remove avoidable friction.
Paid Advertising
PPC campaign planning for a small business
Connect the audience, offer, landing page, and measurement before spending.
Social Media
Outline a tutorial video before you record
A practical structure for clear demonstrations and useful next steps.
Social Media
Plan Pinterest content around useful articles
Make visual ideas lead to a page that delivers on the promise.
Social Media
A simple social media plan for a small business
Choose a purpose for every post and a schedule you can manage.